Here’s Ryan Mode’s take on branding using Social Media. Branding is all about creating an emotional clarity by providing a story around what you are selling, and social media will fan the flames of those companies that live up to their brand promise, or quickly take down those that are merely selling a false idea.
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Web 2.0 is about breaking every rule thought in Business schools- Divyesh Shah, Country Director - Systems Engineering, Sun India, states beginning his talk about Web 2.0 architecture revolution. Trusting your consumers, Giving away things for free, not charging license fees, focusing on tiny transactions but of large volumes-all these were a strict no no »» Read More

Kiruba Shankar - Are we seeing another bubble with Web 2.0? Where are the business/revenue models?
Michael Karasick - I’ve seen the evolution of the web from the creation to the portal wars… (my advice) think  about how you’ll survive. Back in the ‘Web 1.0 days’ We at IBM focused on enterprise, not consumer… for sustainability. »» Read More

Vineet Gupta, head, Web Platform strategy, Microsoft India spoke on ‘Evolving with the web’. Begins his session with image of extinction level event which dinosaurs couldn’t survive hence had to face extinction. You cannot survive unless you adapt to the changes happening on the net.
Speaks about 3 changes- the iPod, for the experience it brought in, »» Read More

* WIS may go to other cities
Kiruba - what is Web 2.0?
Naresh Gupta, Adobe - Two way communication, second coming of the web

Michael Karasick, Lotus Software - It’s not about technology - it’s about the democratization of the web. New business models to collaborate & share new things. It’s about people.
Rajneesh Chopra, Microsoft - We »» Read More